Currently Working
Overview
A campaign identity designed for a lifestyle brand launching its seasonal collection across digital and physical touchpoints. The creative approach emphasized bold composition, structured motion, and a minimal visual language to create a consistent brand presence.
Client
Urban Planning
Service
Campaign Direction
Year
2024
Approach
The direction combined bold typography, minimal compositions, and rhythm-driven motion principles to create a unified visual language. The campaign system was designed to remain flexible while maintaining strong visual recognition.
Outcome
The final campaign strengthened the brand’s launch presence and created a cohesive visual experience across both online and offline environments.
